The anticipation! The screaming deals! The endless advertisements. As popular as it is, Black Friday has recently become a tradition for most. It goes without saying that if you want to get the best deal during the holiday season, Black Friday is the day to do it.
The same approach that so many retailers take to Black Friday can be used when marketing your home. The $50.9 billion in sales on that one day last year isn’t anything to scoff at, and really, the principles retailers use during Black Friday to boost sales are exactly what you should be doing to effectively market your home to buyers, with help from your REALTOR®, of course.
Marketing is the essential first step that retailers use during Black Friday. Is there a single person who doesn’t know what Black Friday is, or where to look to find the best deals? The same goes for marketing your home. Newspaper ads, open houses, and postcards are all effective ways to get the word out that your house is on the market. Your REALTOR® is probably already utilizing these methods. However, you should be shouting it from the rooftops! If your neighbor doesn’t know that your home is on the market, you’re not reaching your full purchasing audience. Which brings us to the next point…
Think of Cyber Monday as the lesser known sibling of Black Friday. Amazon.com has become the leader for the premium Cyber Monday deals, although other national retailers have successfully made their mark. Integrate the principles of Cyber Monday into your marketing strategy with your REALTOR®. Post often on social media. Make sure your home is visible on the local MLS and IDX services. Send an email blast to family and friends, asking them to pass the information along. You can’t OVER advertise your home!
Aren’t stores great about directing us to their special deals as soon as we walk through the doors? There it is, the 60” LED TV for $299, displayed in the most attractive, easy to find way. Using this same thought, pay attention to your home’s curb appeal. Is the front yard tidy and free from debris? Are there seasonal decorations to catch the eye and create an instant sense of home? Don’t discount the appeal of a “FOR SALE” sign in the front yard. You don’t want that perfect homebuyer to dismiss your home for another just because they couldn’t find it!
Do you remember when Furbies hit the shelves? Consumers flocked to the store to get their hands on the limited edition toy and sometimes paid more than they would somewhere else just because of the huge demand and the thought of losing out. Right now, especially in the Nevada County real estate market, buyer demand is high! California is seeing a shortage of homes with Nevada County’s months of inventory even less than the state average of 3.6 months. With low interest rates and pretty lenient loan requirements, now is the time to market your home to those buyers looking for a deal. Low inventory + high demand = a seller’s market.
The most important piece of the puzzle. Who doesn’t love a deal? However, you might be thinking, “What deal? I’m selling my home, not filling a clearance rack!”
Your home can and should be presented as a smart purchase to the interested home buyer. Think about what your home has to offer. Is it a breathtaking lakefront with endless entertaining possibilities? Are the views absolutely spectacular? Is the crown molding hand-crafted in such a way that it cannot be duplicated? Whatever that special feature your home has to offer, it should be showcased. A qualified REALTOR® can absolutely help highlight the unique qualities of your property and put them in front of a buyer who sees how invaluable your home really is.
For more home selling and buying tips, call us at 530.272.8885.